Question 1

What is the full scope of your digital marketing expertise?

Accepted Answer

We are performance marketing experts across the entire digital landscape. Our core specialties include:

Paid Social Advertising - Managing and optimizing paid advertising campaigns on social platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok. 
Search Engine Marketing - Driving organic growth through search engine optimization (SEO) as well as managing Google/Bing pay-per-click (PPC) ads.
Retail/Ecommerce Marketing - Developing, executing and optimizing digital campaigns for online retailers on platforms like Amazon, eBay, Walmart, Target.
Lead Generation Marketing - Leveraging social media, content, email and messaging to generate and nurture high-quality leads.
Multichannel Attribution - Connecting the consumer journey across devices and channels to measure true campaign ROI.

No matter your niche or vertical, our team has the cross-channel expertise and optimization capabilities to deliver superior performance marketing results tailored to your unique business goals.

Question 2

What is the process for developing an effective digital marketing strategy?

Accepted Answer

We take a comprehensive and strategic approach to developing digital marketing programs:

Deep Discovery - Our team will thoroughly evaluate your business, ideal customers, competition and existing marketing efforts to gain a 360-degree understanding.
Goal Planning - We'll have strategy working sessions to map out your KPIs, metrics, targets and budget across marketing channels.
Data-Driven Insights - Leveraging analytics and market research, we gain data-driven insights to inform campaign strategies and tactics.
Program Development - Our experts build out integrated strategies across channels optimized for your goals.
Execution & Optimization - We implement the digital marketing program, while continuously optimizing based on performance insights to drive improved results.

Question 3

How do you determine if a digital marketing program will be effective for a business?

Accepted Answer

We evaluate a number of factors to assess fit and projected performance:

Marketing Objectives - We analyze your business goals and KPIs to align on measurable outcomes.
Target Audience - We determine if digital channels can effectively reach and engage your target segments.
Competitor Benchmarking - We research competitor efforts and results to right-size expectations.
Data-Driven Insights - We examine analytics from your existing efforts to identify optimization opportunities.
Budget Requirements - We evaluate the budget needed to execute strategies that can deliver desired results.
Ongoing Optimization - We determine our ability to continuously optimize and improve performance.

Based on this assessment, we provide an honest recommendation on the potential of digital marketing for driving your specific goals.

Question 4

How does your performance approach differ from other agencies?

Accepted Answer

We are fiercely focused on driving measurable results through relentless optimization. Our differentiation includes:

Aligned on Outcomes - We partner to agree on ROI-based KPIs and optimize to hit your targets.
Results-First Mindset - Our incentive is to deliver continually improving performance.
Rigorous Analysis - We dig into data to gain actionable optimization insights.
Agile Iteration - We test and refine campaigns frequently to determine what resonates.
Full Transparency - You receive full visibility into detailed campaign analytics and reporting.
Customer-Centric - Your business objectives ultimately steer our strategy and optimization approach.